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Thomas StorringDirector – Economics and Statistics
Tel: 902-424-2410Email: thomas.storring@novascotia.ca

June 03, 2024
CULTURE AND SPORT INDICATORS, 2022

Statistics Canada has updated indicators of Canada's culture and sport activities for 2022.  Changes from 2021 to 2022 reflect continued recovery in tourism and recreation spending after pandemic related restrictions were removed.

Nova Scotia's GDP from cultural production increased by 9.7% from 2021 to 2022, while the province's GDP from sport increased by 7.5%.  Nationally, GDP from culture increased by 8.2% while GDP from sport was up 11.4%.  All provinces reported rising GDP for both culture and sport production.  Nova Scotia reported the fastest gain in culture GDP (Saskatchewan the slowest) while Ontario reported the fastest gain in sport GDP (Prince Edward Island the slowest).

Nova Scotia's production of culture products generated $1,062.0 million in nominal GDP in 2022.  This was just under 2.0% of Nova Scotia's nominal GDP.  Across Canada, GDP from culture was 2.1% of national GDP in 2022, with the highest shares in Ontario and British Columbia.  Culture accounted for the lowest share of GDP for Saskatchewan.  

GDP from sport in Nova Scotia was $174.2 million; 0.32% of provincial GDP.  National sport production accounted for 0.24% of Canada's GDP (highest shares in Nova Scotia, British Columbia and Manitoba, lowest shares in Québec and Alberta).

Production of culture and sport products are labour intensive.  Nova Scotia's employment in culture products rebounded with 8.6% gain in 2022 (+7.8% nationally).  Sport employment was up 6.5% in Nova Scotia (+11.3% nationally).  All provinces reported rising employment levels for both culture and sport.  Ontario reported the fastest growth rates in both culture and sport employment levels.  Culture employment growth was slowest in Saskatchewan while employment in sport grew slowest in New Brunswick.  

In Nova Scotia, there were 13,349 jobs in cultural production, amounting to 2.7% of provincial employment.  Sport production added a further 2,601 jobs; 0.53% of Nova Scotia's employment.  Nationally, culture accounted for 3.3% of employment (highest share: British Columbia, lowest share: New Brunswick).  Sport accounted for 0.49% of national employment in 2022 (highest shares: British Columbia and Ontario, lowest shares: New Brunswick and Québec).

Culture and sport GDP continued to rebound for Nova Scotia (in nominal terms) in 2022.

Nova Scotia's employment in culture and sport rebounded to levels just below those observed in 2014.

Production of culture and sport products are divided into several domains and sub-domains.  In this categorization, all Federal, Provincial and municipal government-owned institutions (except schools, colleges and universities) are classified under "governance, funding and professional support" even when their activity falls within the scope of another sub-domain.  "Multi-domain" categories include industries that may be associated with more than one domain (examples: convention/trade show organizers, lessors of non-financial intangible assets).

Governance, funding and professional support (ie: government institutions) account for the largest shares of GDP and employment in culture and sport production. 

Audio-visual and interactive media account for the second largest portion of Nova Scotia's culture and sport GDP; the majority of this GDP is generated from broadcasting. 

Sport production accounts for the third largest part of culture and sport GDP in Nova Scotia. Education and training accounting for the majority of sport GDP, with an even larger contribution to GDP than education and training in culture. 

Visual and applied arts were the fourth largest contributor to culture and sport GDP with the bulk of activity concentrated in design, architecture and advertising sub-domains.  

Written and published works were the fifth largest contributor to Nova Scotia's culture and sport GDP, followed by live performance and (private) heritage and library institutions.    

Each domain's contributions to Nova Scotia's culture and sport employment differed somewhat from the contributions to GDP.  Governance, funding and professional support in culture remained the largest contributor.  Sport was the second largest contributor to employment.  Although audio-visual and interactive media was the third largest contributor to employment, jobs in film and video were larger than employment in broadcasting.  Notably, employment in performing arts made up a substantially larger share of culture and sport employment than it did of culture and sport GDP.  

Notes: culture and sport share of GDP are calculated using GDP by income, adjusted for taxes less subsidies on products and imports; employment shares calculated using job totals from labour productivity tables

Source: Statistics Canada.  Table  36-10-0452-01   Culture and sport indicators by domain and sub-domain, by province and territory, product perspective (x 1,000)Table  36-10-0221-01   Gross domestic product, income-based, provincial and territorial, annual (x 1,000,000)Table  36-10-0480-01   Labour productivity and related measures by business sector industry and by non-commercial activity consistent with the industry accounts

  



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